Here are some helpful business English terms relating to marketing. Below you’ll find the term, word-type, pronunciation, definition, and how the word is used in a sentence.
| Word | Type | Pronunciation | Definition |
| consumer | noun | /kənˈsumər/ | someone who buys goods or services |
| Consumers are very sensitive to price changes. | |||
| customer | noun | /ˈkʌstəmər/ | a person or company who buys goods or services |
| We are concentrating on increasing our customer satisfaction. | |||
| cost | noun | /kɔst/ | the amount of money that is needed to create something |
| The cost of the raw materials is going up steadily. | |||
| optimize | verb | /ˈɑptɪmaɪz/ | to improve a process or item to make it as good as possible |
| We need to optimize the use of the resources we have. | |||
| price | noun | /praɪs/ | the amount of money that is needed to purchase a good or service |
| The price of computers has dropped significantly over the years. | |||
| trademark | noun | /ˈtreɪdˌmɑrk/ | a name or design that legally belongs to a certain company |
| The company has trademark protection on their logo. | |||
| initiative | noun | /ɪˈnɪʃətɪv/ | the ability to independently decide what to do |
| I am happy to see you took the initiative to complete the project early. | |||
| implementation | noun | /ˌɪmpləmənˈteɪʃ(ə)n/ | the process of making an idea or plan begin |
| The implementation of the new computer system will be complete next month. | |||
| packaging | noun | /ˈpækɪdʒɪŋ/ | materials used for wrapping a product so it can be sold |
| The marketing department came up with a new attractive packaging design. | |||
| ongoing | adjective | /ˈɑnˌɡoʊɪŋ/ | still happening or being done |
| The investigation into the missing documents is ongoing. | |||
| sponsor | verb | /ˈspɑnsər/ | to give money to an event as a way to advertise |
| My company sponsors a soccer stadium in town. | |||
| forecast | noun | /ˈfɔrˌkæst/ | a statement about what is likely to happen |
| The forecast for quarter two sales was just released. | |||
| launch | verb | /lɔntʃ/ | to begin a program |
| There are four new products being launched this month. | |||
| specialized | adjective | /ˈspeʃ(ə)lˌaɪzd/ | designed for a specific purpose |
| Specialized tools are needed in order to complete the repair. | |||
| enhancement | noun | /ɪnˈhænsmənt/ | process of improving something |
| There are numerous enhancements in the next software release. | |||
If you would like to learn more about Business English or schedule a one-on-one lesson with us, visit www.LearningBusinessEnglishOnline.com or find us on social media!